Well maybe not
There is one crucial ingredient missing from this formula
The missing factor is 'Searcher's Intent'
There is no single subgroup of searchers intent that is appropriate across the whole range of methods of making money online
Let's look at the different categories of Internet users
They are looking for nothing and hoping to find something.
They are not ready to buy anything.
This is not appropriate traffic for your persuasive, cleverly written affiliate sales pitch.
They use general keywords and are more suited for AdSense type sites
They just want to know.
Tend to use keywords that include 'what is' or 'definition of' or just the general keywords.
It's interesting that they often use pretty long tail keywords but this is a situation where long tail does not convert to sales
Again ideal for AdSense sites
They know they need to buy that new plasma screen TV but are not quite sure what brand or when or where they want to buy it.
They are still at the market research place in there minds.
Keywords used are a mixed bag.
Some general e.g plasma TV and some more specific i.e Sony plasma TV.
The buying keyword prefixes e.g 'cheap', 'discount', 'sale', 'outlet'; tend to feature here
They sometimes use highly specific product specifications and those that do are closer to moving into the credit card wielding category.
This is the crowd you want to throw your sales pitch at, especially the subgroup who are ready to make the change to buyers.
These people and the keywords they target are ideal for affiliate marketing.
They are still open to persuasion and can be converted with a good pre-sell
Credit Card Wielding.
They know what they want, where they want to get it from and exactly how much they are willing to pay.
They tend to use the exact product name that they are looking for, specs and all.
They do not browse for long.
Because this crowd have already decided, they really are not as easy to convert as the getting warm crowd. They have decided about getting the product from Amazon for example. You really need to have a good, concise and slick sales pitch to get their attention if you are not Amazon.