Wednesday, 8 July 2009

Using Feeder Sites For Backlinks And Traffic. Caution

Using feeder sites as a source of backlinks and traffic to your website or blog is for some people a really useful tool.

But sometimes you can get burned

Before we delve into this, let me explain what I mean by feeder sites.

Feeder sites are sites that allow you to post content for free and on which you can add links back to your money making niche marketing site.

For example Squidoo. A very successful web project that allows you to post lens about whatever and in those lenses you can include links to your site. The Squidoo example is actually a well tested and, previously, really successful site to use as a feeder site. The search engines, especially Google, loved Squidoo. Your new lens was indexed pretty quickly in the search engines and if done with some minimal SEO got good rankings in the search engines. This meant a lot of visitors to your Squidoo lenses and, hopefully, some would follow the link to your site. This was two years ago. Unfortunately because of misuse of this site, a spate of poorly put together content and other factors, Squidoo does not seem to have the Google pull these days as it used to.

Anyway to get back on point, if you find a bunch of feeder sites that could get indexed pretty quickly AND do well in the search engines AND help generate some traffic to your site AND may have a do follow backlink to the site....Why CAUTION?!

Lets take a closer look.

The feeder sites like Squidoo, Hubpages, Myspace all have a lot of search engine clout and a lot of content. This means that they already tick a lot of boxes from the SEO point of view

If you build a feeder page on one of these sites that competes for the same keywords as your main money making pages, there is a risk of those feeder pages occupying the top positions in Google for your chosen keywords.

Hey? Why is this a problem?

Because it is your money making site that you want to rank in position one of Google for your chosen keyword.

The way to get around this is to optimize your feeder sites for long tail terms based on your main keyword or optimize them for other closely related keywords.

1 comment:

Anonymous said...

this was very good information for me. i am just starting to understand some of these terms. you made this easy thanks