For you to achieve success with article marketing, there are 4 things you must include and pay attention to in your articles
- Keyword selection. You must identify the keywords that are most appropriate for your article. These are keywords that are searched for frequently in the search engines by people interested in your particular niche, keywords that are not too competitive, and that are used by people in a mind frame to take action.
- Keyword distribution. Your keyword must be included in the heading of your article. This is crucial. You also need to include the keyword early in the body of your article's content and often. Do not overdo it. There is the risk of being penalized for keyword stuffing. Also include other words that are often associated with your keywords
- Unique Content. For your articles to fly, you really need to have unique content on your pages. It is not enough to go out and get a bunch of PLR articles and paste them on your site. You need to write your own articles or pay someone to write unique articles for you. Also make sure that your article contains some useful content. Take this article for example, it tells you how to write article to succeed in article marketing. Now that is useful content. I find that 'how to' articles are the best article marketing articles. They just tend to take off and go viral quite quickly.
- Anchor links. Use your keywords as anchors for your links from your articles to your website. This will help drive traffic to your site and also help your search engine rankings.