- Online Reputation. By participating actively in forums in your niche you can actually establish a reputation of being the guy in the know. It really all depends on the quality of your postings on the forum. There is a forum that I visit everyday where one of the members has really caught my attention. The chap just posts some amazing stuff. I find myself scanning threads for his responses because there is bound to be something useful in it. This is the kind of reputation you want to build in your niche forums.
- Human visitors. In most forums you are allowed a signature which most marketers use by including a link to one of their sites or a site they are promoting. Not all forums offer this feature and some forums insist that you have a certain number of posts before they allow you a signature. All this being said, once you are able to get a signature, put an anchor text link in it to a website you wish to promote. I suggest your own site, preferably a page with an opt in form on it. If you are someone that posts accurate and useful answers, your forum signature can result in a ton of traffic to your site, simply from people clicking on that link in your signature. You have to have captured their interest with the quality of your answers before this will occur. I think this may be why a lot of marketers say forum marketing does not work. I think they do not understand that just putting up any old rehashed shpill and adding a signature does not do it anymore. There are hundreds of signatures with thousands of links in each of the forums online. You have to start thinking, In what way can I make my signature the one to click on?
- Backlinks. The SEO lifeblood of any niche marketing site. We all know that to win the SERPs war for our chosen keyword, we need a ton of relevant backlinks pointing in to our web pages. And forums are a great way to get in coming links. But not all forum links are created equal. Some forums, actually the majority of forums, have started using the no follow attribute. I know this because my backlinks analyser tells me which links are do follow or not. So if you are using forums purely for backlinks for search engine optimization, you will need to do a little research to find which forums in your niche do follow and which do not.
Before we finish this post, forum etiquette is something you need to pay attention to as well. The large forums have forum moderators whose job it is to ensure that the forums are not used inappropriately. Forum etiquette is a big deal. The penalty for misusing the forum can vary from your post being deleted [not too hash a slap on the wrist] to getting banned from the forum. Hmmm! all those posts and links gone overnight.
Promoting Your affiliate marketing sites on forums. has a funny video on forum etiquette
Till next time