Thursday, 27 December 2007

How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 2

With article marketing, it is important that you learn to write articles that grab the attention of the reader and keeps them interested.

This is essential if your efforts to generate traffic to your site using article marketing are to succeed.

Writing an article that will help generate traffic to your website should be somewhat similar to drawing a clear picture for your readers. You must have a clear picture of what you want your articles readers to see or learn and with your words paint a masterpiece that engages their imagination.

Your focus must be on the message you want to convey through your article.

These days the Internet is awash with articles that are written for the entire purpose of making money via affiliate marketing. You will be able to spot these articles from a mile off because it is clearly evident that not a lot of thought has been put into the content of the article itself.

This is actually an advantage for you if you are considering getting an increase in traffic to your website via article marketing.

By producing well thought out, information packed articles that are useful to your readers, your articles will stand out from the rest of the pack. With time, these articles will help build your reputation as an expert or authority in your chosen field.

People will seek out your articles, wait impatiently for your next installment, rush to your website to learn more from you, the font of accurate and useful information.

So how do you ensure that your articles will be traffic pulling virtual real estate for your affiliate marketing business?

  • Headline: The first thing that your potential readers and customers will see is the headline or title of your article. You need to remember that when they see this, it will usually be in a list of perhaps 30 other headlines. All vying for attention. Your headline must stand out from the others. You must craft your headline in such a way that it gives enough away to attract attention but keeps enough back to make the reader click on your article to find out more. This is a skill that can really only be learned by practice and testing.

  • Content: The content of your article must be written in an engaging manner. Write like you speak. No-one wants to read a scholarly article about whatever it is you choose to write about. Format your articles in segments so it is easy for your reader to take in what you have to say. Bite size is a very profitable idea

  • Your signature or Biobox:The bio box is where you send your article readers to the site you are generating traffic for. Be imaginative when crafting the structure of your signature. Word it in a way that will compel you readers to click..

A quick word to say that your visitors readiness to click is also dependent on the content of your article. You need to write your content in a way that they take a lot of useful information from it. But you must also leave them with the feeling that there is so much more to learn and get them in the state of mind to want this extra knowledge NOW!

Learn more about generating traffic to your website using article marketing here

Till next time

Affiliate Marketing Tips

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