Sunday, 27 September 2009

In Niche Marketing Quantity Matters Also

Everyone is banging on about the quality of blog posts.

And I'll confess, I have done my fair bit of this also.

There really is no doubt that the quality of your website content, be it blog post or website content is crucial.

That really goes without saying.

But there is quantity as well and a lot of people are leaving this one out

Quantity matters
Quantity matters to your search engine optimization
Quantity matters to retaining return visitors
Quantity matters to the reach of your website
Quantity matters to the amount of revenue you can make from your site

I'll give you an example.
If you think about it, the blogs that tend to do extremely well in the search engines post several times a day. Some of the posts are rather dull. But hey! it's useful content to someone.

Again think about this.
How often do you go back to a blog that hasn't had a new blog post in a couple of weeks? For me the answer is 'Not very often!'
Life is too short and a lot of us are impatient to get our next tip or bit of news.
So we tend to gravitate towards sites or blogs that have something new every time we visit

And another thought.

More posts = More keywords

The more posts or content you have, the more keywords and keyword phrases you can compete for in the search engines.
Lets take the extreme example of wikipedia. There is a wiki page for virtually every search term worth ranking for.
I am not saying make your blog or website the new wikipedia.
But I am saying with frequently updated content and frequent posting, you can cover a lot of search terms related to your niche

Now do not misunderstand the thrust of this post.

Quality does matter and the aim should be to write posts that have genuine, valuable information.

But quantity is something that can help get a lot of momentum for your website or blog pretty quickly

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