Saturday, 19 September 2009

What To Do With Long Blog Posts

So what does one do when the idea you are trying to get across just will not fit into 450 words.

There are a few options

Break it up

You can break up your posts into a series. You'll notice on this blog there are a few posts that are actually one topic broken into a few posts. If you do this you have two options in formatting a title for each post

Numerical. This is when all the posts in the series have the same title but are numbered i.e. part 1, part 2, etc. I have done this on niche traffic sale [this blog] and some of my other blogs. But there is a better way.

Unique titles. This method is excellent for optimizing for a bunch of long tail keywords. Each blog post in the series should have a title that is unique to it and competes for a different long tail keyword phrase from other posts in the series. Because you are going after long tail keyword phrases, there is less competition and the chances of each post doing well and therefore getting search engine traffic, is much higher


Page Layout
If you really must include all that content in one post then you should consider laying out the post so it is easy to read. You want you readers to be able to scan your article easily, get the major points you are trying to make, skip from one concept to another without working too hard

To achieve this, you could use white space, bullets and subheadings.

Subheadings are particularly important again because of the all important SEO. Subheadings have emphasis on them. They are areas where the search engine spiders expect your important themes to be.
So include your keywords in your subheadings if this does not ruin the reading experience of your blog's visitors

1 comment:

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