Tuesday, 9 December 2008

Traffic Analysis Niche Marketing Essential

Traffic analysis is one area that a lot of newbie niche marketers or affiliate marketers fall down on again and again

Traffic analysis is crucial to taking your business forward

The formula for success in this business includes your niche site, traffic and conversion

The aim to to get traffic from the sources that provide visitors that convert

Building a niche site and just driving any traffic from anywhere just will not cut it

Yes you may get the occasional conversion; and more often than not that conversion is an adsense click [Peanuts] rather than an affiliate sale [real money], but you will be going through a large amount of traffic to get the conversions

What any niche site needs to have to be profitable is traffic that does convert!!!

So how do you know where this traffic is coming from?

From your traffic analysis software

I know a lot of people are put off because they think it involves buying yet another product. I mean this business is supposed to be about making money, not spending it!

But there are good traffic analysis products that are free and quite accurate

My recommendation is Google analytics. Analytics is easy to use and very up to date

Once you set up analytics all you really need to do is focus on your bounce rate and your length of visit data

A source that has a bounce rate of over 50% is one that I don't really spend too much time cultivating. Especially if you combine this with a length of stay of less than 30 seconds

You could argue that a high bounce rate means that they are clicking on your affiliate links and going to the merchant's page, perhaps to make a purchase

But no-one comes to a website and within 30 seconds has read your content, decide to buy and clicks through to the merchants site with credit card in hand. It just does not happen that way

So get analytics
Monitor your traffic sources
Pay attention to the bounce rate and length of stay
Then focus on the traffic generation methods that are providing you with interested traffic

And if you are willing to pay a small amount of money for a more robust software then consider Site Tracker

Till next time

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