Sunday, 7 December 2008

Search Engine Optimization Link Building Strategy That Works

Backlinks are very important when it comes to SEO. And it is understandable that once an internet marketer gets hold of that piece of information, they run out and try and grab as many links as possible.

So you end up with a very nicely built website, with great information and lay out and it suddenly gets a gazillion links over about 1 week

What do you think the search engine spiders will do?

Give the site higher PR and better position in the search engine results pages?

I think not!!

You get a great big penalty or even get BANNED!!!

The search engines aim to give the most accurate results for any search term. So any evidence of activity to artificial enhance search engine performance of course will be frowned upon

What the search engines want is a natural pattern of link network development.

So build you links slowly and consistently over time. Be it article submission, directory listings or forum participation you are doing, be a little sensible and patient with it

The aim is to slowly build up your link network over time to give your site good, long term search engine performance

Till next time

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