Sunday, 8 June 2008

Google Pagerank Madness

As an affiliate marketer, you probably obsessively check the PR of your websites every so often. Hoping that you will somehow have miraculously attained a PR of 5 or above?

But what is behind affiliate marketers obsession with pagerank that it has become an all consuming focus

And more important, is it a valid focus

According to Google "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".

Oh yes and there are formulas as well

But I won't bore you with that

The problem with PR is it does not predict how well your site will do. You see there are two factors involved in your websites success

One is the search engines for which numbers and link quality and keywords and PRare quite relevant if your site is to get their attention

But the second and more important factor is human visitors. For human visitors, it is your content that matters. You could have a PR 0 page but if you have great content, you are more likely to make sales and loyal customers than a site with a gazillion backlinks and high PR but lack luster content

So what am I saying

By all means pay attention to your backlinks but not at the expense of your content.

It is true, unique content is king

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