I can here you groaning "We know that already"
Before you click away I'd like to ask you one question
"So why are you not paying more attention to your on page search engine optimization?"
In the race to get as much traffic to our sites, we become carried away with this whirl-storm of getting 'as many backlinks as we possibly can'
Don't get me wrong. Backlinks are a good thing, but they are not to be you primary aim in getting traffic to your website
In the flurry of all these bells and whistles backlinking packages, something crucial gets left in the dust. On page SEO
Admittedly, you can get a website to rank very well, even get the number one position in Google for competitive keywords based solely on the backlinks [off site optimization] to that site. The 'click here' Adobe example is an often quoted example of this. But like in the example you need a ton of backlinks...thousands of do follow links all pointing back to you to show up anywhere in the competitive keyword SERPs
And lets face it, without resorting to black hat SEO techniques, it really is impossible for most of us niche marketers to get the relevant volume of backlinks in a reasonable period of time
So the missing ingredient would be on page SEO.
With the right balance of off page optimization and on page SEO, you can achieve better results in the search engine results pages than just focusing on getting an endless number of backlinks
Read Quick On Page SEO Tips