Sunday, 4 January 2009

Google Alert, A niche Marketers Tool

Google alerts is a service provided by google where you enter a word or phrase and google alerts you via email every time that keyword is used and tells you on what website it has occurred

Google alerts has several uses for the niche marketer

  • Keyword research. If you want to know how frequently a word is searched or used on the Internet, just set up an alert for it

  • Researching your site: Website traffic analysis gives you a pretty good idea of how frequently your site is visited. But does not tell you how often your website is referred to. e.g someone makes a mention of your site on their blog using a no follow link. Alerts can let you know whenever your website is cited as it happens. Useful for assessing who your supporters are and more important for putting out any fires. If you know what I mean :)

  • Finding blogs to comment on. Now blog commenting is really useful for building reputation on line and also for getting links back to your sites. The aim is to comment on blog posts as early as possible. With google alerts, you can set a blog alert up that tells you as it happens when your chosen keyword is used on a blog

The problem with google alerts though is if the word or phrase you set your alert for is popular, then obviously your inbox will be swamped with alerts

I suggest you set up a different email account dedicated to your google alerts campaigns

Also if you set up an alert for a multi word phrase, then you could get alerts for the individual words as well

The website is

Till next time

No comments: