And finally one day, you find your site at the coveted number one position for your chosen keyword or bunch of keywords in the search engines. Yippee
But what next?
The thing with search engine optimization is it is unfortunately a continual process. You have to continue working to maintain that number one position. Or your website may begin to slide in the search engine results pages. Especially if you are in a competitive niche.
So why does the decay occur? There are a few reasons for this
- Changing algorithms
- Links devalued
The good news is once you have achieved your number one position in the SERPs, you really do not need to work as hard to maintain the position as you did to attain the number one spot.
I have some websites that have been number one in the weight loss niche and the internet marketing niche for competitive keywords for a while now. All I have done to maintain these positions is, from time to time, post a few articles to the article directories with backlinks to the sites. And of course add fresh content. But certainly not with the same desperate frequency as when I was trying to get the sites ranked.
So if you have a website or blog that you have managed to get to the number one position for a competitive keyword, and if the resulting traffic is making a significant amount of income for you, take the time or do some outsourcing to make sure that this position is maintained in the long term