Wednesday, 24 October 2007

Google Pagerank Update

Recently, Google is said to have had a pagerank update.

For More Visit Google Page Rank Information

Because of the importance of this news, I am posting this article instead of the previously advertized article on using blogs to generate traffic to your sites.

As you know, Google gives webpages a page rank of between 0 [low] and 10 [high] based on the relevance of that webpage and several other factors.

Periodically, google updates it's ranking algorithms of webpages indexed with them.

Rumoured all over the internet is that google has become more strict about allocating high page rank values to websites

Blog and webmasters have woken up to find their ranking has dropped by a few points.

From reports i have read by some of these webmasters, their traffic does not seem to be affected yet.

So what does this mean to you, the affiliate marketing entrepreneur?

The fact that you need to have multiple streams of traffic to your website cannot be more clearly demonstarted.

Yes, SEO and attaining good page rank are frightfully important, but you must have in your traffic generating armamentorium, other powerful traffic generating methods.

Getting backlinks to your website is a must do.

Now this may confuse you because we are lead to believe that the number of backlinks we have is responsible for the page rank Google awards our webpage.

Take a look at these two, pagerank 10, sites

  • Adobe Acrobat: PR 10; Backlinks >600,000
  • MIT lab for computer sciences: PR 10; Backlinks 4,200

[Source: search engine genie. Data date: July 2006]

The above shows that getting good pagerank is more complicated than just getting a ton of backlinks to your site.

However, backlinks are good especially with regards to

  • Search engine results page positioning
  • Sending human traffic to your site

I guess what I am saying is do not panic.

Google will update it's algorithms from time to time, but the effects of this is across the board, leaving a level playing field.

Till next time

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